Pushup bras for tweens appearing at Target

Parents are starting to report seeing pushup bras in the Juniors section of the Intimates department at Target But do tweens and teens really need pushup bras? Adora Svitak, author, teacher, and curator of the TEDxRedmond conference, writes at Huffington Post Parents that the entire Juniors rack of the Intimates section at her local Target was filled with pushup bras, including pushup sports bras While some padding in a bra is used for modesty, most pushup bras use padding to give the effect of having a bigger bust And many parents are protesting the inclusion of padding in bras marketed to tweens and young teens “Whether plain black or garishly multicolored, every single one was designed to create illusory cleavage I have nothing against padded bras in general But my immediate thought in the store was, (censorship mine) Other stores have already heard protests from parents over selling padded bras and bikinis to kids and tweens, particularly with their padded triangle top bikini marketed to kids as young as seven