From the picturesque slopes of the Italian Alps to the majestic peaks of Colorado’s Rocky Mountains, Prosecco DOC brought its accessible elegance and convivial spirit to the 2025 Food & Wine Classic in Aspen, thanks to its central role in National Prosecco Week. Since 1983, this culinary festival has marked the start of the American summer, becoming a stage where terroir, bubbles, and innovation meet.
National Prosecco Week & “Tasting in the Dark” with Hoby Wedler
The eighth edition of National Prosecco Week, held in June 2025, spread across the United States with tastings, promotions, and partnerships in thousands of venues, wine shops, restaurants, and e-commerce platforms.
Among the standout initiatives was the “Tasting in the Dark” workshop in Aspen, led by chemist and sensory expert Dr. Hoby Wedler, blind since birth. The event engaged media and professionals in an immersive, multisensory experience without sight, where aroma, structure, taste, and touch became the true protagonists.
Three Days of Fine Dining, Seminars, and Alpine Tastings
From June 20–22, 2025, the 42nd edition of the Festival transformed Aspen into a gastronomic stage filled with cooking demos, seminars, tastings, and exclusive soirées. At its heart was the Grand Tasting Pavilion, showcasing more than 200 wineries and gourmet specialties from around the globe. Within this vibrant context, Prosecco DOC offered a wide selection of labels, establishing itself as a symbol of conviviality and lifestyle.
Between the Dolomites, Cortina, and the Olympics: A Story of Mountains and Excellence
The alpine soul of Prosecco DOC is not only geographic but also symbolic. The Dolomites and Cortina d’Ampezzo, soon to host the 2026 Winter Olympics and Paralympics, forms a natural parallel with Aspen. Both are mountain destinations turned into international stages, blending world-class gastronomy, food culture, and high-end tourism.
In Cortina, The Queen of Taste festival has already shown how the mountains can host Michelin-starred chefs and fine dining experiences—a model mirrored by Prosecco DOC’s participation in Aspen, reinforcing the link between gastronomy, territory, and contemporary lifestyle.
Prosecco DOC: Style, Food & Lifestyle from Aspen to The Queen of Taste
In these prestigious settings, Prosecco DOC embodied values of conviviality, refinement, and accessible luxury. More than just a wine, it is a gesture: a ritual of everyday celebration, light yet stylish, simple yet sophisticated. Its fine bubbles, versatile pairings, and affinity with haute cuisine make it equally at home at an aperitivo with friends or alongside an elaborate tasting menu.
At both Aspen and The Queen of Taste, Prosecco DOC was not simply a label but a true ambassador of modern lifestyle. Alpine lounges, multisensory experiences like Tasting in the Dark, other curated tastings, and collaborations with top chefs gave life to memorable moments.
A Window on Worldly Experiences and Future Trends
Prosecco DOC’s presence in Aspen, combined with National Prosecco Week, highlighted emerging trends: accessible luxury, authentic sharing in small groups, casual elegance, and a wine narrative built on lightness, emotion, and authenticity. Prosecco DOC reconfirms itself as an international symbol of contemporary style, ready to shine during the upcoming Winter Games beneath the Dolomite peaks—not only as a product of excellence, but as an idea of culinary perfection in the mountains.
At the Food & Wine Classic in Aspen 2025, Prosecco DOC reaffirmed its international allure and its value as a symbol of accessible elegance, conviviality, and lifestyle. In an elite culinary context, its bubbles accompanied cooking demos, tastings, and shared moments in the mountains, proving that true refinement often lies in the simplicity of a glass raised together—whether under the stars of Colorado or beneath those of the Dolomites.
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