Famadillo publishes family-focused reporting, reviews, interviews, travel and food coverage, and clearly separated contests. Our goal is to provide accurate, useful, original material while distinguishing independent reporting from information supplied by companies and publicists.
Accuracy, sourcing and corrections
Writers must verify material factual claims against reliable sources, prioritize primary documents and firsthand reporting, and attribute claims from third parties. Quotes must remain accurate and in context. Dates, prices, locations, availability and other time-sensitive details must be checked before publication. Unverified assertions must not be presented as facts. Substantive errors should be corrected promptly and transparently; readers can request corrections through our contact page.
Originality and attribution
Original reporting, interviews, personal visits, firsthand observations and actual product testing must be described accurately. A press release or manufacturer specification is a source, not an original firsthand experience. Writers must not merely paraphrase promotional copy or duplicate another outlet’s reporting. When a story is primarily a summary of brand-provided information, it must be described as such rather than labeled a hands-on review. Credit significant outside reporting and link to the original source when appropriate. Plagiarism and fabricated quotations, sources or experiences are prohibited.
Authors and editorial responsibility
Editorial articles must carry a truthful named author byline linked to an author profile whenever available. The byline should reflect the person or people who researched and wrote the work. Staff and contributor biographies must be accurate and reviewed when roles change. Family or group bylines may be used only when they truthfully identify the contributors involved. Contests may use the separate ‘Contest Admin’ designation, but it must not be used to disguise authorship of reported articles. Editors must not invent credentials or contributor participation.
Images, ownership and credits
Each published image must have a known source and appropriate permission or license. Use original Famadillo photography when available. Credit photographs in the caption or adjacent text as appropriate, such as ‘Photo: Famadillo / [photographer]’ or ‘Image courtesy of [brand],’ only when that attribution is true and supported. For licensed or third-party images, follow the license’s specific attribution terms. Record the source and rights in the media library or editorial record. Alt text should accurately describe what an image shows for accessibility; it is not a substitute for an ownership credit. Never infer that an image is original simply because it appears on the site.
Product reviews, roundups and firsthand claims
Use ‘tested,’ ‘we tried,’ ‘our experience,’ ‘favorite,’ ‘best’ or similar firsthand endorsements only when supported by actual writer experience or a documented editorial evaluation. A review should identify what was evaluated and, when material, how or for how long. Do not invent tasting notes, performance results, product possession, prices, availability or comparisons. If an item was not physically tested, label the content as a product overview, gift idea, launch report or sourced roundup, clearly distinguishing facts from company claims. In mixed roundups, identify which items were personally tried and which were not. Promotional product descriptions must be rewritten for reader usefulness, not presented as independent conclusions.
Disclosure and editorial independence
Disclose free samples, hosted travel, affiliate links, sponsorship and other material relationships clearly and near the relevant recommendations in accordance with FTC endorsement guidance. Receiving a product or invitation does not guarantee favorable coverage. Sponsored or paid editorial material must be unmistakably labeled; editorial decisions and factual conclusions must not be sold or dictated by partners. Reviewers must flag conflicts of interest to an editor.
AI-assisted work
AI tools may assist with research organization, transcription, editing or drafting where appropriate, but they do not count as sources or firsthand reporting. A responsible human editor must verify facts, quotations, links, originality and rights before publication. Never invent sources, personal experience or testing. Do not include internal AI prompts, drafting notes, editorial process residue or unsupported claims in reader-facing copy.
Publishing checklist
- Confirm the story has a clear reader benefit and accurate headline, category, date and named byline.
- Check facts, primary sources, quotes and any important current details.
- Distinguish firsthand reporting and tested products from brand-provided details; remove unsupported superlatives or evaluation claims.
- Check all image permissions, source credits, descriptive alt text and appropriate featured image.
- Include necessary FTC and sponsored-content disclosures prominently.
- Check clean headings, excerpt, slug, working links and applicable SEO metadata without keyword stuffing.
- Remove duplicate copy, outdated information, unverified assertions, AI/editorial-process notes and promotional filler.
- Confirm original reporting is prominent, while contests and promotional material remain clearly separated.
- Publish only after editorial verification; leave uncertain claims as drafts for review.
Contests and guest contributions
Contests are grouped in the Contests section and may use the ‘Contest Admin’ byline. Guest material is reviewed for factual accuracy, originality, image rights and conflicts. Neither contest announcements nor externally supplied promotional copy should be misrepresented as independently reported news.