Move over, Fairlife and Premier Protein—there’s a new contender in town. Nurri, a Wisconsin-based lifestyle brand, has burst onto the scene with its Chocolate Protein Milk Shake, now available nationwide at Costco. Combining affordability, flavor, and nutrition, this better-for-you option is redefining what protein drinks can be.
Each 11-ounce can delivers a serious protein punch with 30 grams of protein, just 1 gram of sugar, and 150 calories. But what really sets Nurri apart is its taste. Rich, chocolatey, and smooth, it’s more like a frosty from your favorite fast-food chain than a typical protein shake. The texture is velvety, the sweetness is perfectly balanced, and, best of all, there’s no chalky aftertaste. Unlike other brands, you won’t find sludge lurking at the bottom of the can—just a consistent, enjoyable drink from start to finish.
At $19.99 for a 12-pack, Nurri undercuts its competitors while delivering a superior product. Fairlife? Premier Protein? They’re now playing catch-up.
And there’s more to come. Nurri’s website teases two new flavors, vanilla and strawberry, hinting that chocolate is just the beginning of their bid to shake up the protein drink market.
Wisconsin, the “Dairy Capital of the World,” is a fitting home for this challenger brand, which is already capturing attention in the ultra-filtered milk market. This market, projected to hit $10.97 billion by 2030, is ripe for disruption—and Nurri seems primed to grab a slice of the pie.
Exclusively available at Costco, Nurri’s Chocolate Protein Milk Shake is more than just a drink—it’s a game-changer. Whether you’re stocking up for your fitness goals, seeking a better-tasting protein option, or simply looking for an affordable way to indulge your chocolate cravings, Nurri checks every box.
With new flavors on the horizon and a fast-growing fanbase, it’s clear that Nurri is a name to watch. Don’t wait—head to Costco now and see what all the buzz is about.