Attention, snack enthusiasts and peanut butter aficionados! Rudi’s Bakery, the beloved purveyor of organic and gluten-free breads, has just unleashed its latest culinary masterpiece: Rudi’s Sandos. These portable PB&J delights, available in peanut butter and nut-free varieties, are now gracing the shelves of Whole Foods Market stores across the nation.
For those of you juggling lunch boxes, playdates, and snack time emergencies, Rudi’s Sandos are here to save the day. With one in thirteen children living with a peanut allergy, Rudi’s has stepped up to the plate, offering a delectable peanut-free PB&J option made with high-quality bread, free of high fructose corn syrup, artificial preservatives, and those pesky excess sugars. Each Sando packs a protein punch, boasting 9 to 11 grams per serving, making it a guilt-free treat for kids and adults alike.
Rudi’s Rocky Mountain Bakery announced today that their latest innovation, Sandos, is now available at Whole Foods Market. Picture this: a ready-to-eat sandwich, made with creamy, classic peanut butter or a luscious nut-free spread, paired with your choice of grape or strawberry fruit spread. It’s like a picnic in your pocket, perfect for school lunches, camp snacks, or a quick bite between Zoom meetings.
Developed by Rudi’s Chief Innovation and Strategy Officer, Justin Gold, these Sandos are the epitome of better bread and better spread. Justin, the mastermind behind Justin’s Nut Butters, identified a gap in the market for clean-ingredient, portable PB&J sandwiches that cater to both peanut enthusiasts and those with allergies. Before joining Rudi’s in September 2023, Justin spent over 15 years perfecting peanut butter, ensuring every bite is nutritious and free of unnecessary additives.
“At Rudi’s, our number one priority is providing better-for-you options that are not only healthy and delicious but also safe,” says Gold. With food sensitivities and allergies on the rise, Rudi’s teamed up with Voyage for their Roasted Seed Spread, creating a tree-nut-free alternative that tastes just as dreamy as their traditional peanut butter.
Both Sandos varieties boast a clean ingredient list, made just like you would at home with Rudi’s Organic Bread, Peanut Butter or Seed Spread, and organic fruit spread, which has more fruit and less sugar than traditional jams. Each Sando provides a satisfying 9 to 11 grams of protein per sandwich. The nut-free Sandos are school and airplane-friendly, and all varieties are perfect for summer road trips, on-the-go snacks, and pre- and post-workout fuel.
“Portable peanut butter and jelly sandwiches are having a big moment right now, and we couldn’t be more excited to unveil Rudi’s iteration of this very popular sandwich, featuring real ingredients that customers can feel good about eating,” says Jane Miller, CEO of Rudi’s. “With our Voyage nut-free Sandos, parents can rest assured that they’re sending their children to school, summer camp, or sports practice with a safe, peanut-free, and delicious lunch option. Sandos joins the other great Rudi’s convenience foods found in the freezer section: Texas Toast and Breakfast Sandwiches. With Rudi’s, you can find All Good All Day.”
So, whether you’re a parent looking for a safe snack option or just someone who loves a good PB&J, Rudi’s Sandos are your new best friend. Available for $8.99 (Peanut Butter & Strawberry Spread) and $9.99 (Peanut-Free & Grape), these sandwiches are now up for grabs at Whole Foods Market locations nationwide, both in-store and online. Happy snacking!