I’ve always dreamed of a world where chocolate wouldn’t leave me with the guilt of eating, well, chocolate. Enter WHIMS Delights—a brand apparently on a heroic quest to save America from its own sugar addiction, one oat milk–coated candy at a time. Founded by two people who clearly had more willpower than I’ll ever possess, WHIMS aims to cut a million pounds of sugar from our diets by 2030, which sounds noble. However, I can’t help but picture myself personally replenishing those sugar reserves by Halloween.
The company’s angle is simple: take the candy you actually want to eat and remake it with oat milk chocolate, fewer questionable ingredients, and about 91% less sugar. Which is impressive, though it also raises the philosophical question: if something doesn’t make me want to fall into a sugar coma, can it still be considered candy?
Let’s start with the Caramel Cookie Bar. It’s like someone took that famous caramel-cookie combo we all know, stripped out the dairy, and somehow didn’t ruin it. The oat milk chocolate is surprisingly creamy, and the caramel still stretches in that satisfying, stick-to-your-teeth way. Basically, you can eat it without the guilt—or at least with slightly less guilt, since no one’s solved the problem of me eating three in a row.
Then there are the Dark Peanut Butter Cups. These things are basically what happens when a peanut butter cup goes to therapy and learns balance. They’re fluffy, salty, a little sweet, and wrapped in dark oat milk chocolate that actually tastes like chocolate instead of sadness. And with only one gram of sugar per cup, you can feel smug about eating them while silently judging everyone else at the office snack table.
The regular Peanut Butter Cups are a softer take—lighter, creamier, and arguably easier to inhale in bulk. They taste like the classic, minus the sugar crash and questionable ingredient list. Honestly, if you hand me one of these, I’m not asking for the original. That’s as close to a miracle as candy gets.
Finally, the Peanut Nougat Bar—the one that made me audibly say, “Oh, come on” after the first bite. It’s chewy, nutty, caramelly, and dangerously close to the thing it’s clearly inspired by. Except here, I don’t have to wonder what industrial-grade mystery oils are holding it all together. Which is either progress… or a slippery slope toward me rationalizing candy as a “health food.”
So yes, WHIMS is onto something. They’ve somehow managed to make chocolate that tastes indulgent without being a nutritional crime scene. Am I convinced I’ll stick to these exclusively and nobly slash sugar from my diet? Let’s be realistic: probably not. But am I more than happy to keep a stash of WHIMS Delights in my pantry, pretend I’m making better choices, and enjoy every bite? Absolutely.