Zeroe Caviar The Eggs That Never Met a Fish

When someone says “caviar,” you probably picture tuxedos, chandeliers, and someone telling you that your tie is crooked in French. When someone says “plant-based caviar,” you probably picture a bad joke. But Zeroe Caviar proves otherwise — it’s elegant, it’s indulgent, and it’s made from seaweed that somehow got promoted from sidekick to star of the show.

Zeroe takes seaweed organically grown off the coast of France, washes it like it’s preparing for a debutante ball, and then turns it into glossy little pearls that look exactly like the real thing. And, surprisingly, they don’t just look the part. They taste crisp, briny, and delicately spiced with cayenne, dill, turmeric, and more — as if the ocean had gone to culinary school in Norway, Spain, and Iceland before showing up at your dinner party.

And the texture? Shockingly authentic. They pop on your tongue with the same little burst you’d expect from traditional caviar, minus the guilt of knowing it came from an unlucky sturgeon. It’s indulgence without the “I just spent the kids’ college fund on appetizers” regret.

It’s not just a gimmick either — Zeroe has been spotted on the menus of places like Daniel Boulud’s Michelin-starred DANIEL, The Four Seasons, and The Standard Hotel. Translation: if chefs who could charge you $50 for a bread roll are serving it, you know it’s the real deal. Personally, I enjoyed mine in decidedly less glamorous circumstances (sweatpants, couch, crackers that came from the “sale” shelf), and it still managed to feel special. That says something.

Then there’s the price: $70 for a gift box with two 50g jars, a caviar spoon, and free shipping. For something that feels this indulgent — and is also kosher, plant-based, and allergen-free — it actually qualifies as an affordable luxury. Think of it as a way to treat yourself or impress someone without needing to remortgage your house.

At the end of the day, Zeroe Caviar is clever, sustainable, and delicious. It’s a luxury for people who want the champagne lifestyle but also want to sleep at night, knowing they haven’t compromised their values. And honestly, that’s a combination worth toasting.