Prosecco DOC’s connection with motorcycle racing has lasted well beyond the 2024 season. The Consortium has worked with MotoGP since 2019, and that motorsports presence remains visible in 2026 through MotoGP promotions and WorldSBK sponsorship.
Prosecco DOC and MotoGP
The MotoGP relationship began in 2019, when Prosecco DOC became an official supplier connected with post-race celebrations and hospitality. The partnership has also extended into the MotoGP VIP Village and promotional activity built around individual race weekends.
That relationship is still active in 2026. The Prosecco DOC Consortium has continued running MotoGP-linked promotions during the current season, showing that the partnership is not simply an old campaign preserved in a press release.
WorldSBK and the Prosecco DOC UK Round
Prosecco DOC has also maintained a strong presence in the FIM Superbike World Championship. In July 2026, Donington Park hosted the Prosecco DOC UK Round, placing the brand directly into the official naming of a WorldSBK race weekend.
That matters because it shows how the relationship has expanded beyond podium imagery. Prosecco DOC appears across event branding, hospitality and race-weekend promotions, giving the Consortium a recurring international sports platform.
Why the Partnership Fits the Brand
Motorsports gives the Consortium a high-visibility setting where celebration, hospitality and Italian identity naturally overlap.
The partnership also helps distinguish Prosecco DOC as a protected denomination rather than a generic term for sparkling wine. The Consortium’s current consumer messaging continues to emphasize origin, production rules and authenticity.
Beyond the Podium
Prosecco DOC’s motorsports presence has included hospitality experiences, promotional activations and food-and-wine events tied to race weekends. Those efforts make the sponsorship broader than a bottle appearing after the checkered flag.
The Consortium has also expanded into other major sports. In 2026, it announced a three-year agreement as the Official Sparkling Wine of the BNL Italian Open tennis tournament, running through 2028. That makes the motorcycle partnerships part of a wider sports-marketing strategy rather than a one-off campaign.
Prosecco DOC Motorsports in 2026
The partnership has proven durable. MotoGP activity is still visible in 2026, while WorldSBK continues to feature Prosecco DOC branding at major rounds. Specific race counts, hospitality programs and promotional details can change from season to season.
For more recent coverage of the brand outside motorsports, see our Prosecco DOC at Aspen Food & Wine Classic 2025.
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