Sloomoo Institute NYC Review

Sloomoo Institute NYC sensory play and slime experience
Sloomoo Institute NYC sensory play experience

Our 2023 Sloomoo Institute NYC Visit

If you’re looking for a unique and interactive activity to do with your kids in Manhattan, the Sloomoo Institute might be the answer. This colorful and vibrant store is a celebration of sensory play, where you can get slimed, make your own slime, and even take home a gift of slime.

The mission of the Sloomoo Institute is to embrace the power of #satisfying through vivid color, the sense of scent, tactile compounds, and captivating visuals and sounds. Founded in October 2019, the Sloomoo Institute started as an interactive 12,000 square-foot experiential space in SoHo, NYC, where hand-crafted, artisanal slime, soothing ASMR, and wondrous delights converge with glossy, sophisticated design and contemporary art.

The idea for Sloomoo Institute came to co-founders Karen and Sara during a difficult time in their lives when they were dealing with loss and mourning. Slime became a way for them to relieve stress and find joy in life. They started using slime as a way of bonding with each other and with their children.

“We knew we had to bring the magic and joy of what this was to the world,” Sara says.

Sloomoo has expanded beyond New York, while the SoHo location remains one of its attractions.

Who Sloomoo Institute NYC Is For

Sloomoo is designed for all ages and is especially popular with families. It is an alternative to more traditional Manhattan attractions, with tactile activities built around texture, color, scent and play. Sloomoo also currently offers sensory-friendly hours with reduced crowds and a calmer environment for visitors who may be sound-sensitive.

Slime-Making and Hands-On Activities

At the Sloomoo Institute, you can get slimed, which is a fun and unique experience for the whole family. You can also make your own slime and learn about the science behind it, which is both educational and intriguing. The store is constantly rotating out the slime to ensure cleanliness and hygiene, and they’re big on the science of slime, making it a fun and educational experience for kids.

In addition to the slime, the Sloomoo Institute is a very colorful store, which adds to the overall sensory experience. You can also get a take-home gift of slime, which is a great way to continue the fun and stress-relieving benefits of sensory play at home.

The Sloomoo Institute is also very interactive, with lots of hands-on activities for kids to enjoy. It’s a great way for them to get their hands dirty and explore different textures, scents, and colors.

Sloomoo Institute NYC hands-on slime activity
Sloomoo Institute NYC hands-on slime activity

For our family, Sloomoo worked as a distinctive indoor activity that could fill part of a Manhattan day.

While Sloomoo Institute is a very different experience from the Museum of Broadway, that contrast is part of its appeal. It gives families another indoor Manhattan option built around active, hands-on play rather than a traditional museum visit.

Is Sloomoo Institute NYC Worth Visiting?

The Sloomoo Institute is a celebration of sensory play that provides a unique and interactive experience for kids and families in Manhattan. It’s a safe and fun environment that accommodates sensory issues and provides a great stress-relieving activity for kids. Whether you’re making your own slime or getting slimed, the Sloomoo Institute is a fun and educational experience that you won’t want to miss.


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