Are you tired of the same old boring rice for dinner? Are you looking for a way to spice up your meals with some authentic Mexican flavors? Well, SOMOS has got you covered with their latest product launch: Mexican Street Corn White Rice.
SOMOS, a company that aims to bring real, fast Mexican meals to households across the States, has launched Mexican Street Corn White Rice to cater to the increasing demand for global flavors. This ready-to-heat-and-eat rice dish combines long-grain white rice with fire-roasted sweet yellow corn, fresh epazote, chile de arbol, garlic powder, and onion powder, creating a burst of flavor in every bite.
But what sets SOMOS’ Mexican Street Corn White Rice apart from other rice dishes? For starters, the use of fire-roasted sweet yellow corn gives the dish a smokiness and depth of flavor that you won’t find in your average rice dish. SOMOS employs the Mexican culinary technique of tatemado to char the corn, resulting in a unique taste that will transport you to the streets of Mexico.
But the secret ingredient that takes this dish to the next level is the fresh epazote. This intensely aromatic herb native to Mexico and Central America brings a layer of umami and herbal, citrusy notes to the dish. The SOMOS team went the extra mile to source fresh epazote from the Puebla and San Luis Potosi regions of Mexico as it offers a much bolder flavor and aroma than the dried version.
And let’s not forget about the spices. The chile de arbol flakes add a hint of mild spice, while the garlic powder and onion powder provide subtle savoriness that complements the other ingredients perfectly.
But why did SOMOS decide to launch Mexican Street Corn White Rice? According to the co-founders, the dish was inspired by their shared memories of enjoying esquites from street vendors while growing up in Mexico. Esquites, a signature Mexican street food with origins dating back to the Aztec empire, is a beloved dish that maintains critical mass in hotspots like Mexico City and Oaxaca City today. SOMOS wanted to bring the classic flavors of esquites to a convenient format to fit into the weekly cooking routines of folks across the States.
And it seems like SOMOS’ timing couldn’t be better. As of 2022, nearly half of U.S. consumers reported an interest in trying global street foods, and global web searches for “Mexican street corn” have increased 83% over the past five years. TikTok videos under the hashtag #mexicanstreetcorn have over 52 million views to date, proving that the love for this dish is only growing.
In tandem with this new product debut, SOMOS will roll out nationally in over 500 Whole Foods Market locations, a major retail partnership that brings SOMOS’ real, fast Mexican meals to millions of new households. So, whether you’re a busy parent looking for a quick and easy meal, a college student craving some authentic Mexican flavors, or just someone who loves trying new dishes, SOMOS’ Mexican Street Corn White Rice is a must-try.