Who Is Vee Rivera?

This 2023 profile looks at Vetzabe “Vee” Rivera, her connection to Teen Mom 2, her beauty work, podcasting, motherhood, and the goals she discussed with us at the time.

Rivera first became familiar to many viewers through MTV, where she appeared alongside her husband, Jo Rivera. She later built a larger online audience around beauty, family life, and her own business projects.

Vee Rivera and Teen Mom 2

Rivera appeared on Teen Mom 2 with Jo Rivera. That gave her an early public audience, but she told us that her following also grew because people were interested in her beauty content.

By 2017, she had begun building her influencer work around beauty. She later used that audience to support other projects, including Vivid Belleza and podcasting.

Vivid Belleza and Her Beauty Community

At the time of our interview, Rivera was the owner and operator of Vivid Belleza. She described the brand as a way to create beauty products that reflected both her interests and parts of her Latina background.

She also talked about involving her audience in the process. Rivera used social-media polls and other feedback to learn what followers liked and what they wanted to see from the brand.

That community element was important to her. The goal was not simply to put products online, but to make the audience part of the conversation around them.

Podcasting With Kail Lowry

Rivera moved into podcasting in late 2020 with Kail Lowry. She said the podcast gave listeners a more personal look at her life as a mother and co-parent.

It also expanded her work beyond beauty content. The conversations focused on parenting, friendship, family life, and the experiences that came with being known from reality television.

Why Vee Rivera Says a Good Team Matters

When we asked how she managed several projects at once, Rivera emphasized the importance of having help.

She credited the people around her, including her assistant, social-media support, and the team working on the podcast. Her point was simple: running several projects successfully was not something she viewed as a one-person operation.

That was especially relevant because she was balancing business, social media, podcasting, and motherhood at the same time.

Her Approach to Social Media

Rivera told us that consistency was one of the biggest factors in building momentum online.

She also believed creators should be willing to experiment with new platforms. TikTok was one example she mentioned. For her, trying different formats gave people more room to be creative and reach new audiences.

The broader advice was to keep showing up without becoming so afraid of the outcome that you never try anything new. Social media apparently rewards creativity and also a suspicious amount of scheduling.

What Vee Rivera Wanted to Do Next

In our 2023 interview, Rivera said one of her biggest goals was to see her beauty brand sold in a store.

She also hoped to expand her podcast platform, potentially take it on tour, and remain active in the influencer space as her audience continued to grow with her.

Those were her goals at the time of the interview, rather than a claim about where each project stands today.

Who Was Vee Rivera in 2023?

At the time we spoke with her, Rivera’s public work crossed several areas: reality television, beauty, social media, podcasting, business, and motherhood.

The common thread was building projects around the audience she had developed over time. Her interview also made clear that she saw collaboration, consistency, and community feedback as important parts of that work.

For another profile about a creator balancing media and parenting, read our Chriselle Lim interview.