Win one five copies of Solar Coaster: The Untold Story of the Solar Industry One Man’s Journey Leading with Soul

More than a book, SOLAR COASTER is the starting point of a broader project aimed at inspiring leaders to build a more meaningful, purposeful, cleaner, and safer world by leading with what Schoch calls a “soul-based” approach.

Schoch has spent his career building businesses and leading teams across high-tech, energy infrastructure, and renewable power, making high-stakes decisions about where to invest, when to take risks, and how to navigate constant change. Over time, he found that the most important decisions in business are not financial, but judgment calls guided by an internal compass that shapes how leaders operate and the value they create. That perspective, developed through years of experience, reflection, and real-world challenges, is at the core of SOLAR COASTER. While the book traces the rise of the U.S. solar industry, it also explores how leaders make real life decisions under pressure and what happens when those decisions are consistently aligned with a deeper sense of purpose.

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