Blender Bites and Julianne Hough: 2023 U.S. Expansion

This article covers Blender Bites’ 2023 U.S. expansion and partnership with Julianne Hough. Retail distribution, formulations, certifications and product claims may have changed since then.

Blender Bites announced a partnership with Julianne Hough in 2023 as the Canadian frozen-beverage company expanded into the United States. At the time, the company said its products were entering approximately 1,665 Walmart locations nationwide.

Blender Bites and Julianne Hough

The collaboration positioned Hough as a wellness-focused partner during Blender Bites’ U.S. launch. In the original announcement, Hough said the company’s emphasis on accessible wellness options was what attracted her to the partnership.

What Blender Bites sold in 2023

The company’s lineup included 1-Step Smoothies made with fruit, greens and functional ingredients, along with 1-Step Frappes. Blender Bites described the smoothies at the time as organic, gluten-free, dairy-free, soy-free and without added sugar. Those are historical product claims; shoppers should verify current packaging for ingredients, allergens and certifications.

1-Step Frappes

Blender Bites also promoted frozen frappes that it said contained less sugar, calories and carbohydrates than conventional alternatives, while incorporating ingredients such as probiotics, mushrooms and collagen. Formulas and comparative nutrition claims can change, so current nutrition labels are the appropriate source for today’s products.

U.S. retail expansion

The Hough partnership coincided with a major U.S. retail push. The approximately 1,665 Walmart-store figure came from the company’s 2023 announcement and should not be interpreted as current store availability.

More smoothie coverage

For another convenient smoothie option, see our Edible Arrangements smoothies review. For making fresh drinks at home, our Nama J2 Cold Press Juicer review covers a different approach to fruit-and-vegetable drinks.

Bottom line

The 2023 Julianne Hough partnership was primarily significant as part of Blender Bites’ push into the U.S. market. The products emphasized convenience and functional ingredients, but current availability and nutrition information should be checked before purchasing today.