As the scorching August sun sets over the rugged landscapes of New Mexico, something magical stirs in the air—a scent so intoxicating, it could only mean one thing: chile roasting season has officially begun. For those lucky enough to find themselves in the Land of Enchantment, this time of year is more than just a culinary tradition; it’s a celebration of culture, history, and the unmistakable warmth that New Mexican chiles bring to the table.
At the heart of this fiery fiesta is Marshall Berg, a spirited entrepreneur who has made it his mission to share the passion of New Mexico’s chile culture with the world. Through his beloved brand, Los Roast Chile, Marshall doesn’t just sell chiles—he delivers the soul of New Mexico, jarred and ready for you to savor.
The Truth Behind “Hatch Chile”
First things first, let’s clear up a common misconception. The term “Hatch Chile” gets thrown around more than a beach ball at a summer picnic, but not all chiles bearing this name are created equal. True Hatch chiles, like those you’ll find at Los Roast, are grown in the fertile valleys surrounding Hatch, New Mexico, and are certified by the New Mexico Department of Agriculture. When you pop open a jar of Los Roast Chile, you’re not just tasting any old pepper—you’re experiencing the rich agricultural heritage that only comes from this unique region.
Green Chile: A Staple of New Mexican Cuisine
Los Roast’s Green Chile is as versatile as it is flavorful. Whether you’re whipping up a batch of enchiladas, stirring it into a pot of stew, or just slathering it on your morning burrito, this chile brings a punch of heat and a burst of flavor to every dish. Hand-picked, fire-roasted, and preserved with just a hint of lime juice, salt, and garlic, it’s no wonder that this green gold is an award-winning favorite. In fact, it took home the top prize for Best Overall Green Chile Sauce at the International Scovie Awards—a testament to its pure, unadulterated New Mexican essence.
Red Chile: The Sweet Heat of the Southwest
But let’s not forget about Red Chile, the sweet and spicy cousin of Green. Left to mature on the vine until its sugars fully develop, Los Roast’s Roasted Red Chile is a medium-spiced marvel that adds a whole new dimension to your culinary repertoire. It’s perfect as a pizza topping, a nacho enhancer, or even a bold twist on your favorite pasta dish. If you’ve been looking to spice up your meals with something a little different, give this red beauty a try.
Green Chile Sauce: The Gift that Keeps on Giving
For those who crave the authentic taste of New Mexico in every bite, Los Roast’s Green Chile Sauce is your new go-to. Lovingly prepared in small batches, this sauce captures the essence of freshly roasted green chiles, offering a versatile condiment that can elevate any meal. Smother it over a stack of burritos, drizzle it on tacos, or use it as a base for an unforgettable enchilada experience. Combine it with a touch of Red Chile for a festive “Christmas” combination that brings the best of both worlds to your plate.
This chile season, don’t settle for anything less than the real deal. Whether you’re a seasoned chile connoisseur or a curious newcomer, Los Roast Chile invites you to discover the true taste of New Mexico. After all, in a world where flavors can often fall flat, a little heat—and a lot of heart—goes a long way.