Pasta Rummo Whole Foods Nationwide Launch in 2023

In 2023, Pasta Rummo expanded nationally into Whole Foods Market in the United States with both classic and gluten-free pasta varieties.

What Makes Pasta Rummo Different?

Rummo traces its history to Benevento, Italy, in 1846. The company describes its production method as Lenta Lavorazione, or slow processing, with an emphasis on achieving an al dente texture.

Its classic pasta is made from durum wheat semolina and extruded through bronze dies, which gives the surface a rougher texture for holding sauce. Rummo also produces gluten-free pasta in a separate facility in Novara, Italy.

What Whole Foods Carried in 2023

At the time of the launch, Whole Foods said it would carry 11 Rummo varieties. The lineup included Linguine, Bucatini, Elbows, Penne Rigate, Lasagna, Cut Ziti and several gluten-free shapes.

Shells and Mezzi Rigatoni were introduced as temporary Whole Foods exclusives through December 2023.

The 2023 Nationwide Expansion

The launch gave Pasta Rummo a broader U.S. retail presence through Whole Foods Market. Company representatives highlighted the brand’s long history, production methods and focus on texture as key parts of the rollout.

Current Whole Foods availability and assortment may differ from the 2023 launch. Check current retailer and brand information before shopping.

For meal ideas, see Famadillo’s guide to jarred pasta sauces.

Why the launch mattered

Whole Foods gave Rummo a national retail stage at a moment when shoppers were looking for both traditional semolina pasta and better gluten-free options. The broader assortment also made less-common shapes easier to spot without ordering a case online. Availability has likely shifted since the 2023 rollout, but the launch remains useful context for how a long-established Italian brand expanded its U.S. presence.