Viniamo and Ordering Italian Wines Direct from Italy

Viniamo was created to connect U.S. wine buyers with small, family-owned wineries in Italy through a direct-to-consumer import and distribution model.

How Viniamo’s Model Worked

Viniamo said its model was designed to reduce the number of intermediaries between Italian wineries and U.S. buyers. The company positioned this approach as a way to give small producers more direct access to the American market.

Italian Regions and Wine Selection

Viniamo offered red, white and rosé wines from regions including Molise, Veneto and Abruzzo, with an emphasis on small family-owned producers.

The company described its focus as supporting those producers by creating a more direct route to U.S. customers.

Founders Carmine Berardi and Brendan Papariello

Viniamo was founded by Carmine Berardi and Brendan Papariello, who brought experience in wine importing, sales and distribution to the business. The company was developed during the COVID-19 pandemic as a way to connect Italian producers with U.S. buyers.

Winery Partnerships

Viniamo’s first strategic partnership was with the Brancher family of Verona. At the time, the company said it planned to add more winery partners from other regions of Italy and potentially expand beyond Italy.

Distribution Approach

Viniamo described an omnichannel distribution strategy that included retail bottle shops, tasting rooms, e-commerce, on-premise accounts and national wholesalers.

These details describe Viniamo’s model and partnerships in 2023. Current winery relationships, availability and distribution channels may differ, so check the company’s current information. For broader coverage, see Famadillo’s Italian wine roundup.

What direct wine ordering changes

Ordering wine from Italy can open the door to producers and bottles that are not easy to find locally, but the practical details matter. Shipping availability, state restrictions, taxes, delivery timing and the need for an adult signature can all affect the experience. Bottle selection is only half the decision. The other half is whether the final delivered price and logistics still make sense for your household.