Subscription boxes are one of the biggest trends of the last few years. It was only a matter of time before someone would bring this business model to hair and beard dye. The first to do it (as far as I can tell) is Cleverman. It was very clever, man! (See what I did there?)
Instead of going to the pharmacy to buy one of the big brands, you can now buy online and have your dye product at your door. You can test the water with just one box or have automated deliveries at the frequency of your choice.
Cleverman went beyond distancing itself from the competition with just a subscription service. Instead of just buying the right color (or the one that you THINK might work for you), you first need to fill out a 3-minute questionnaire. Cleverman will then create your very own personalized product. What color? Do you want to cover everything or leave a touch of grey? How sensitive is your skin? Etc.
The packaging is absolutely amazing. It is just beautiful to look at. The first thing you see when you open it: your name in big, bold letters. This product is for me. Not the guy two houses away from me. Not my uncle. Me. This is MY product.
Instructions are easy to follow. You have enough product for two or three uses, and the tools are meant to be used more than once. That is one big difference compared to the big brand product I was using before. And speaking of differences between Cleverman and the big brands, is it as good? If the result is not good, then everything else does not matter. But it is, good. You can finally get your confidence back and look a few years younger. Sweet!
Based in Quebec and photographer for more than 15 years, I specialize in press photography (photojournalism) and corporate and event photography.
A 2006 graduate of the prestigious photojournalism program at Loyalist College in Belleville (Ontario, Canada), I first distinguished myself by being the first runner up student of the Association of Press Photographers of Eastern Canada (Eastern Canadian News photographers Association) for the quality of my portfolio.
Back in Quebec City after an internship at the Ottawa Citizen and the Edmonton Sun, and a contract at the Windsor Star, I quickly developed a large clientele including some of the most prestigious Canadian newspapers.
In 2018, I published two books: The hidden face of photography and En photo et en Affaires