Chriselle Lim Interview: Social Media, Parenting and BumoBrain

Chriselle Lim built a public profile around fashion, entrepreneurship, parenting and social media. In this interview, she discussed parenting in the age of TikTok and Instagram, online learning, her work with BumoBrain and how she balanced family life during the pandemic era.

Who Is Chriselle Lim?

At the time of this interview, Lim was known as an influencer, entrepreneur and mom with a strong presence on Instagram and TikTok. She was also associated with BumoBrain, an online learning platform for children.

Does Chriselle Lim Think Social Media Is Too Sexualized?

MS: As a mom, do you think Instagram and TikTok are getting too sexualized?

CL: No matter what platform you are on there will be content that does not feel “appropriate” whether it be on IG, TikTok, YouTube, Netflix, etc. As a parent, it is important to know what you have control over and how to make limitations and restrictions with certain content. The great thing about TikTok and some of these other platforms is that they really have a deep understanding on what type of content to serve you as a user. So if you are engaging with mostly education/parenting content, that is most likely what you will see on your TikTok algorithm.

When Is Social Media Safe for Kids?

MS: I feel like we tell kids to avoid social media, but when is it safe for kids?

CL: Technology is a powerful tool and is a tool that is introduced to this generation at a much younger age than when I was introduced to it. I don’t think there is a specific age or number I can throw out as every child is different, but as a parent, it is our responsibility to be a part of their online lives. It is inevitable that at some point in time our children will be exposed to social media, but it’s our job to make sure they are ready to handle those pressures & responsibilities. It’s important to educate them on the dos and don’ts of social media.

Chriselle Lim on BumoBrain and Online Learning

MS: Online learning seems to be growing crazy lately. As the founder of BumoBrain, is this our new normal?

CL: YES! We believe that virtual learning will continue to grow post-pandemic. Thru technology, we’ve been able to connect students with teachers from different parts of the globe and also expose students to experiences that they otherwise wouldn’t have had. A child can go from a Chef Math class (learning math concepts thru cooking) to our Foreign Language Program (BumoBrain offers Spanish, Mandarin, Korean, French, Italian, Arabic, German, and Tagalog), to a BumoBoogie Dance class. We believe that the integration of quality education for young learners will be further accelerated and will become an integral part of their lives.

Does Chriselle Lim Really Dress Up Every Day?

MS: You’re always so put together and normal. Are you ever just wearing sweats and looking terrible?

CL: Perception is reality! I am more often in sweats than what it seems like from my IG! Though I do try to get dressed every morning before “heading to my office” downstairs for the day. When I feel good about myself it shifts my energy which also affects my overall productivity! However, on the weekends that’s when I never get out of my sweats and live in my workout clothes! We all have those days!

How She Managed Family Life During the Pandemic

MS: What do you do to keep your kids sane in this crazy time?

CL: We have a pretty tight schedule which brings sanity to my schedule and also theirs. I literally have five BümoBrain classes for them to do throughout the day which helps me as a busy working mom. Each class is 30 minutes long but it buys me some time to get work done, and also they are learning & engaging during those hours. I honestly don’t know what I would do without these classes! Also, I try to go outside with them at least twice a day and just run around to get their energy out! We usually do a mid-day walk and/or scooter ride and a late afternoon/end-of-the-day family walk!

Bottom Line

The most useful part of this interview is the way Lim framed technology as something parents need to participate in rather than simply ban. Her comments also capture a specific moment when remote learning and family routines were being rethought quickly.

For another Famadillo profile of a social-media personality, see Who Is Corina Monroe?.